Empresas: AC Hotels by Marriott
Digital and Social Media Marketing

Managing strategy and execution of holistic digital and social initiatives:
• Supporting and executing digital strategy initiatives (brand website, social media, paid media, search engine marketing, Marriott.com/SPG.com initiatives, field support) to support AC Hotels in Europe.
• Responsible for providing direction and regular communication to agencies on digital marketing initiatives related to social media.
• Responsible for communicating the brand social strategy and social media playbook to all the area and hotel team in the Continent

Digital and Social tactical execution:
• Work with agency and internal partners to deliver creative assets such as social media assets, paid search ads, emails, landing pages, etc.
• Partner with Digital product teams for brand positioning updates to Marriott.com/SPG.com hotel websites
• Work with agency and internal partners to deliver creative assets such as digital display, video, social media assets, paid search ads, emails, landing pages, on-site promotional placements, etc.
• Oversee brand social media content creation process/editorial calendar, and influencer programs implemented by agency or in house.
• Execute the writing, brand voice and content for brand level digital and social media channels.
• Manage agencies and/or social media writers.
• Oversee social media monitoring, advertising, promotions/contests and other activations implemented by agency or in house.
• Execute influencer strategy and brief [+] Ampliar información

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